Anti Waste Projects
Now it is called "sustainability", we have always defined it as " anti-waste attitude ". A constant commitment, in our small way, to try to impact the environment as little as possible with our work.
This photo of one of our children contains the motivation: the need to be part of a change, for us and for them.
The first project dates back to 2008, when we decided to create our own line of accessories whose fabric was obtained from recycled plastic bottles: fleece ponchos and covers branded Mirohlife, a very Italian company that was a pioneer in the recycling world at the time.
This is the photo of our first packaging. Designed immediately as reusable, designed with a practical handle to be transportable. We suggested to our customers, with drawings and writings, possible future uses.
This project led us to find waste of precious fabrics, destined for waste, deriving from extra production or unsold collections to produce elegant and unique gift packages. Envelopes, clutches and fabric bags that many customers then reuse as handbags, jewelry boxes and in other ways.
Thanks to this project:
Thanks to the generosity of its founder, we were lucky enough to receive part of the Navaretti trimmings archive, an Italian excellence that unfortunately has ceased to exist. They are the trimmings inside the Duomo, and those that have adorned the creations of designers such as Valentino.
Destined for pulping, these jewels of high craftsmanship now adorn the packaging of our limited editions.
The agents asked us for very large packaging, to make the product more visible in the points of sale. Initially we followed their advice, then we decided to reduce the size. Result: less space taken up in transport (therefore fewer emissions) and a 40% reduction in cardboard used per single pack.
Our accessories included a plastic package. We certainly encouraged reuse, but it was always plastic. We have gradually replaced this material with fabric packaging, initially obtained from our own waste from cutting raw materials, then integrated with precious fabrics from our "Once I was" project.
Unfortunately, textile production involves a lot of waste. In the cutting phase, for example, where the product components are made, following the templates, large quantities of fabric are left on the table. From the beginning we have reused them and given them new life: for example, from bamboo and Mei Tai waste we produce our changing tables and slippers.
A complete range of baby carriers to satisfy every need
We are pleased to announce with great enthusiasm the launch of the "Lasciati Abbracciare" project, a significant collaboration between Mhug and the Gynecology and Obstetrics Department of the San Carlo...
Babywearing: where does this term come from? In the United States, in the mid-80s, Mrs. Martha Sears, wife of the pediatrician William, only after having given birth to their sixth...
When to switch from the sling to the baby carrier in babywearing: informed choices for the comfort and safety of the baby Babywearing is an ancient practice that has demonstrated...
MHUG
